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Service 10 · Owned audience

Your cheapest customer is the one you already have.

Acquiring a new customer costs several times more than selling to an existing one. Email is the only channel you fully own — no algorithm decides who sees it.

Why it matters

Email marketing & automation, in plain terms.

Most businesses collect email addresses and then never use them, or send one generic blast at Diwali. Meanwhile the automated sequences — welcome, cart, post-purchase, win-back — quietly do most of the work at zero extra effort.

Deliverability matters too. If your domain isn't authenticated, a good portion of your mail lands in spam and you never find out.

What’s included

Everything in the scope.

No hidden extras. If something isn’t listed here and you need it, ask — we’ll quote it separately rather than pretend it was included.

Flow setup

Welcome, abandoned cart, post-purchase, review request, win-back and birthday sequences written and built once, running forever.

Campaign design

Mobile-friendly templates in your branding, so emails look right on the phone where most are opened.

List growth & segmentation

Sign-up capture on your site, plus segments by purchase history, interest and engagement.

Deliverability setup

SPF, DKIM and DMARC configured, plus list cleaning so you stop landing in spam.

A/B testing

Subject lines, send times and offers tested rather than assumed.

Reporting that means something

Revenue attributed per flow and campaign, not just open rates.

How we run it

Four steps, no mystery.

STEP 01

Audit

What list you have, how clean it is, what's already set up and what's landing in spam.

STEP 02

Foundation

Domain authentication, template design, segments and sign-up forms.

STEP 03

Automate

Core flows written and launched — this is where most of the return comes from.

STEP 04

Campaign & refine

A regular sending calendar, tested and reported month on month.

Who it’s for

This is the right service if…

  • Stores with a customer list they've never emailed
  • Service businesses wanting repeat bookings
  • Brands whose emails land in the promotions tab or spam
  • Anyone paying for a platform they don't use

Not sure yet?

Send us your website and we’ll reply within one working day with a written audit — what’s working, what isn’t, and whether this service is even what you need. If it isn’t, we’ll say so.

NO OBLIGATION · NO SALES CALL · REPLY IN 1 WORKING DAY

Questions

About email marketing & automation.

A few hundred engaged contacts is enough to be worth automating. Quality beats size — a small list that opens is better than a bought list that doesn't.

Brevo or Mailchimp for most businesses, Klaviyo if you're serious about e-commerce. We'll set up whichever fits your budget and volume.

Usually. It's normally missing domain authentication, a poor sender reputation or an unclean list — all fixable, though reputation takes a few weeks to recover.

Yes. Copy, design and build are all included, with your approval before anything sends.

Works well with

Related services.

Let’s look at your numbers first.

One call, no pitch deck. Tell us what you sell and where the enquiries dry up, and we’ll tell you honestly whether we can help.