Home/Services/Facebook & Instagram ads

Service 04 · Paid social

Reach people before they start searching.

Google catches demand that already exists. Meta creates it. For anything visual — food, fashion, interiors, events, clinics — this is usually the cheapest lead you will buy.

Why it matters

Facebook & Instagram ads, in plain terms.

On Meta, creative is the targeting. A boosted post with a stock photo and “Contact us for details” will lose to a plain phone video that shows the actual product, every time.

The other half is what happens after the click. Most leads go cold because nobody replied for six hours — so we set up WhatsApp auto-reply as part of the build.

What’s included

Everything in the scope.

No hidden extras. If something isn’t listed here and you need it, ask — we’ll quote it separately rather than pretend it was included.

Creative production

Static designs, carousels and short reel edits made for the feed — we can shoot on location in Kolkata if needed.

Audience building

Interest, lookalike and custom audiences from your customer list, website visitors and video viewers.

Lead & WhatsApp campaigns

Instant forms or click-to-WhatsApp, with auto-reply set up so nobody waits.

Catalogue & dynamic ads

Product feed connected for stores, so people see the exact item they browsed.

Retargeting sequences

Different messages for people who watched, clicked, added to cart or abandoned.

Pixel & Conversions API

Tracking set up on both browser and server, so reporting survives iOS privacy changes.

How we run it

Four steps, no mystery.

STEP 01

Offer & angle

We work out what to say first — the offer usually matters more than the audience.

STEP 02

Produce

Three to five creative variations built, so we test angles instead of guessing.

STEP 03

Test

Small budget across variations for 7–10 days to find the winner.

STEP 04

Scale & refresh

Budget moves to the winner; new creative ships before fatigue sets in.

Who it’s for

This is the right service if…

  • Restaurants, boutiques, salons and interior studios
  • Clinics and diagnostic centres running offers
  • D2C brands selling directly online
  • Anyone boosting posts and not sure it's doing anything

Not sure yet?

Send us your website and we’ll reply within one working day with a written audit — what’s working, what isn’t, and whether this service is even what you need. If it isn’t, we’ll say so.

NO OBLIGATION · NO SALES CALL · REPLY IN 1 WORKING DAY

Questions

About facebook & instagram ads.

Boosting only optimises for engagement, not enquiries. A proper campaign in Ads Manager targets leads or purchases and can use retargeting, which the boost button can't.

Yes — design, copy and reel editing are included. If you have product photos we'll use them; if not, we can arrange a shoot.

₹10,000–₹20,000 a month is a workable starting point for most local businesses. Below ₹8,000 there isn't enough data to optimise on.

Yes, and for most Kolkata businesses that outperforms lead forms — people are more comfortable chatting than filling out a form.

Works well with

Related services.

Let’s look at your numbers first.

One call, no pitch deck. Tell us what you sell and where the enquiries dry up, and we’ll tell you honestly whether we can help.