Account structure
Tight ad groups, correct match types and a negative keyword list built from day one and grown every week.
Service 03 · Paid search
Google Ads is the fastest way to test whether people are searching for what you sell. Done properly it's a tap you can turn. Done badly it's the fastest way to lose ₹50,000.
Why it matters
Most accounts we take over are burning money in the same three places: broad match with no negative keywords, one ad group holding forty unrelated terms, and conversion tracking that was never set up so nobody knows what worked.
The ad budget goes to Google from your own account. Our fee is for making sure it lands on people who are ready to buy.
What’s included
No hidden extras. If something isn’t listed here and you need it, ask — we’ll quote it separately rather than pretend it was included.
Tight ad groups, correct match types and a negative keyword list built from day one and grown every week.
Multiple responsive ads per group, plus sitelinks, callouts, call and location extensions — the things that raise click-through.
We tell you what's losing the click after it arrives, and can build the page if you want us to.
Calls, forms, WhatsApp clicks and purchases tracked properly, so optimisation is based on leads and not clicks.
Weekly adjustments across campaigns, devices, locations and times of day.
Bring back the people who visited, read and left without calling.
How we run it
Keywords, search volumes, competitor ads and a realistic cost-per-lead estimate before you spend anything.
Campaigns, ad groups, copy, extensions and tracking set up and checked end to end.
First two weeks are monitored closely — search terms reviewed, waste cut daily.
Once cost per lead is stable we scale budget into what converts and pause what doesn't.
Who it’s for
Send us your website and we’ll reply within one working day with a written audit — what’s working, what isn’t, and whether this service is even what you need. If it isn’t, we’ll say so.
NO OBLIGATION · NO SALES CALL · REPLY IN 1 WORKING DAY
Questions
No. You pay Google directly from your own account so you can see every rupee. Our fee covers strategy, build, copy and ongoing management.
For most local services in Kolkata, ₹15,000–₹25,000 a month is enough to get meaningful data. We'll give you a specific figure after keyword research.
You do. It's created in your name with you as owner and us as manager. If we ever part ways, the account and its history stay with you.
Usually within the first week of going live. The first month is about finding the winning keywords; month two is where cost per lead normally drops.
Works well with
Creative, audiences and retargeting for lead forms, WhatsApp clicks and online sales.
VIEW SERVICE →Fast, mobile-first sites built for search and for phones on patchy 4G.
VIEW SERVICE →GA4, Search Console, call tracking and a monthly report you can actually read.
VIEW SERVICE →One call, no pitch deck. Tell us what you sell and where the enquiries dry up, and we’ll tell you honestly whether we can help.